Lucerna Limited Liability Company (GmbH) is a Full Service Marketing Agency which is located in Bressanone in the Italian region of South Tyrol. Its associates are Hannes Gasser, Michael Oberhofer and Matthias Prader. The company currently employs more than 20 people and operates in various fields and markets in South Tyrol, Italy, Switzerland, Austria and Germany.
Lucerna’s business model is based on the principles of branding and marketing competence, making it a Full Service Marketing Agency which handles all relevant aspects of professional marketing, employing brand new technologies for the tourism sector which have been developed by the company itself. The range of professional fields catered for by the company has broadened considerably over the years.
In the beginning the company purely dealt with consultancy services for businesses and destinations in the tourist industry as well as small- and medium-sized businesses, while today Lucerna offers a much wider range of services:
- development of business plans and marketing concepts
- marketing planning and consultancy
- budget management
- further education
- process optimisation
- web site design
- media design
- online marketing
- SaaS (Software as a Service): Evalanche software for direct marketing and email marketing and eHOTELIER® software for optimising communication
- self-developed OperaMultiChannel online marketing software
- software development (PHP and MySQL)
The company was founded as an individual enterprise by Christoph Lucerna in 1996. In 2000 it became a limited partnership company. Lucerna Limited Liability Company (Lucerna GmbH) was founded in December 2008.
For more information, please visit the
italian or
german version of our homepage.